Publications

Journals

  • Assiouras, I, Mavragani, E, Giannopoulos A, and Buhalis, D (2024), Virtual Reality and Mental Imagery Towards Travel Inspiration and Visit Intention, International Journal of Tourism Research (accepted, I. F. 4.6, Scimago Q1).
  • Assiouras, I, Giannopoulos A, Mavragani, E, and Buhalis, D (2024), Virtual Reality facilitated Travel Inspiration: The role of Pleasure and Arousal, Current Issues in Tourism (under review, I. F. 8.0, Scimago Q1)
  • Poulaki, I, Mavragani, E, and Kiriakaki, A (2024), Accounting Outsourcing in Tourism SMEs and Financial Risk Mitigation, International Journal of Tourism Policy (accepted).
  • Poulaki, I, Mavragani, E, Kaziani, A, and Chatzimichali, E (2023), Digital Nomads: Advances in Hospitality and Destination Attractiveness, Tourism and Hospitality, 4(3), 483-498.
  • Mavragani, E, and Mandrinou, E (2022), The concept of dark tourism, visitors’ motivation and the entailed dissonance in sites representation. Enlightening Tourism: A Pathmaking Journal (12), 1-23, (Scimago Q4).
  • Mavragani, E and Paliouras, D (2022), Gen “Z” and Tourism Destination: A Tourism Perspective of Augmented Reality Gaming Technology. International Journal of Innovation and Technology Management, 19(5), 2241001, (I.F. 1.8, Scimago Q3).
  • Gritzali, A, Mavragani, E and Gritzalis, D (2019), Negative MWOM and value co-destruction during destination crises. Business Process Management Journal, 26 (4), 839-856.
  • Mavragani, E, Nikolaidou, P, and Theodoraki, E (2019), Traveler Segmentation Through Social Media for Intercultural Marketing Purposes: The Case of Halkidiki, Journal of Tourism, Heritage & Services Marketing, 5 (1) 15-23.
  • Chountala, V, Chountalas, P, Magoutas A and Mavragani E (2019), The cultural route of Hercules: mapping the tourist's perspective. In press: International Journal of Tourism Policy.
  • Dergiades, T, Mavragani, E and Pan, B (2018), Google Trends and Tourists’ Arrivals: Emerging biases and proposed corrections, Tourism Management, 66, 108-120.
  • Dergiades, T, Mavragani, E and Pan, B (2017), Arrivals of Tourists in Cyprus: Mind the Web Search Intensity. GreeSE Paper No. 107, Hellenic Observatory, London School of Economics.
  • Kladou, S and Mavragani, E (2015), Assessing Destination Image: An online marketing approach and the case of Tripadvisor, Journal of Destination Marketing & Management, 4 (3), 187–193.
  • Kladou, S, Giannopoulos, A and Mavragani, E (2015), Destination Brand Equity Research From 2001 to 2012, Tourism Analysis, 20 (2), 189-200.
  • Mavragani, E (2015), Greek Museums and Tourists’ Perceptions. An empirical research, Journal of the Knowledge Economy, Springer, 1-14.
  • Mavragani, Ε and Lymperopoulos, C (2014), Museum visitor intentions to revisit and recommend. Journal of Regional Socio-Economic Issues, 4 (3), 64-78.
  • Mavragani, E (2014), National Archaeological Museums and the Growth of Tourism in Greece. Journal of Regional Socio-Economic Issues, 4 (1), 61-74.
  • Mavragani, Ε and Lymperopoulos, C (2013), Factors affecting museum visitors’ satisfaction: The case of Greek museums, Tourismos, 8 (2), 271-287.
  • Farr, R, Mavragani, E and Hall, C, (2013), Understanding the Impacts of Cruise Tourism and their Remediation Costs for Small Island Communities in the Aegean, Journal of Tourism Research, 6, 119-125.
  • Giannopoulos, A and Mavragani, E (2011), Traveling through the Web: A first step toward a comparative analysis of European National Tourism Websites. Journal of Hospitality Marketing & Management, 20 (7)718-739.

Books

  • Μαυραγάνη, Ε (2023) Βασικές Αρχές Μάρκετινγκ, Μια Στρατηγική Προσέγγιση, Perreault, W, Cannon, J, and McCathy, J, Broken Hill Publications.
  • Mavragani, E, and Avramidou, S (2023), Cultural Heritage Tourism and Ethical Trends in A. Morrison and D. Buhalis (2023), Routledge Handbook of Trends and Issues in Global Tourism.
  • Mavragani, E, Archontakis, F, Laspita, S, and Koiou M (2022) Brand Evangelism as an Emerging Marketing Approach among Fashion Businesses, in N. Tsounis, and A. Vlachvei, Advances in Quantitative Economic Research, Springer Proceedings in Business and Economics.
  • Μαυραγάνη, E και Αβραμίδου, Σ (2022), Τουρισμός Πολιτισμικής Κληρονομιάς και Σκηνοθετημένη Αυθεντικότητα Πολιτιστικών Πόρων, e-book, Χωροταξικός Σχεδιασμός, Πολιτιστική Κληρονομιά και Τοπική Ανάπτυξη: Θεωρία, Μέθοδοι, Τεχνικές & Μελέτες Περίπτωσης (ISBN: 9786180040050).
  • Mavragani, E (2022), Museum Services in D. Buhalis (ed.), Encyclopedia of Tourism Management and Marketing, Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.
  • Mavragani, E (2021), Museum Services, Encyclopedia of Tourism Management and Marketing, Edward Elgar Publishing (forthcoming).
  • Mavragani, E (2018), Museum Services in the Era of Tourism, in (eds.) Bast, Gerald, Carayannis, Elias G., Campbell, David F. J. The Future of Museums, pp.37-47, Springer.
  • Μαυραγάνη, E (2017), Στρατηγική Μάρκετινγκ Μουσείων για την Ενίσχυση του Τουρισμού, in Τουρισμός, Τουριστική Ανάπτυξη, Συμβολές Ελλήνων Επιστημόνων. Εκδόσεις Παπαζήση.
  • Kladou, S and Mavragani, E (2016), A Social Media Approach to Evaluating Heritage Destination Perceptions: The Case of Istanbul, in Alvarez, M., Yuksel, A. & Go, F. (eds.), Heritage Tourism Destinations, pp. 91-104. CABI.
  • Μαυραγάνη, Ε (2015), Η συμβολή του μάρκετινγκ των ελληνικών μουσείων στην τουριστική ανάπτυξη, in Σοφία Αντωνιάδου, Ελένη Μαυραγάνη, Ιωάννης Πούλιος (eds), Πολιτισμός και Προοπτική. Η σημασία της στρατηγικής σε τέσσερις τομείς του πολιτισμού, pp. 99-107. Εκδόσεις Καστανιώτης.
  • Tsiotsou, R and Mavragani, E (2013), Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece., in (eds) Best Practices in Marketing and their impact on quality of life, pp. 45-62. Springer Publications.